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77Hardy Hibiscus - A Beginner's Guide
I love hibiscus flowers. The first time I ever saw them, of course, was in Hawaii. I didn't think much about growing them myself, as I always thought you had to live in a tropical climate for them to thrive. ...
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72Marketing vs. Operations - Can't We All Just Get Along?
I have a newsflash to all marketers of businesses large and small: Marketing campaigns DO NOT cure cancer. They don't create world peace and can't solve worldwide hunger issues. At best, effective marketing...
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69How to have an almost-free Christmas
I'm a big fan of frequent flyer miles/shopper rewards/shopper points...you can fill in the blank. Bottom line is, I like free stuff. Better yet, HIGH QUALITY free stuff.And it seems the best time to get free...
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68Advertising novelties? Do they Really Work?
Advertising novelties - a fancy name for calendars, pens, jar openers, key chains, stress balls, anything that has your business' name on it that you give away to existing and potential customers. Some...
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67Marketing On A Shoestring Budget
As a former marketing director who now owns my own agency that caters to small business, I am often asked, "how do I grow my business when I don't have the money to advertise?" I tell them that, although it...
65FDR Memorial - Rendezvous With Destiny
For those people who lived through the Roosevelt era during 1933-1945, the words and images throughout this stirring monument recall 12 years of personal struggles and triumphs. The Franklin Delano...
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65Easy Ways To Start Living Green
If you're like me, change isn't always easy to embrace. Old habits are hard to break and sometimes it's just easier to keep doing the same thing ineffectively as it would be to learn and apply a new technique or routine to the same task. Perhaps you...
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60The Beautiful White Mountains of New Hampshire
Last fall I visited New Hampshire for the first time. Or should I say, visited the Northeast for the first time. The weather in October, as you might imagine, was just perfect - warm days, cool, almost...
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54Free Publicity For Your Business
Statistics tell us that over 60% of small businesses fail within the first two years of operation. Yet it doesn't seem to deter us from starting them. And there are many reasons small businesses fail: poor...
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